Want Good Tenants? Market Your Property Like a Professional Property Manager in Phoenix, AZ

Finding a high quality tenant starts with advertising for one. When you market your property in Phoenix, AZ, you want to cast a wide net that will get the attention of as many potential renters as possible.

Property Condition

You want your property to show well, so make sure it’s in excellent condition before you begin marketing. There shouldn’t be any messes in the house or debris in the yard. Everything must be functional and appealing to a prospective tenant.


Take high quality pictures that will help you advertise your property. You want to show it at its best, so get the right angles and make sure you have good lighting. Write a detailed and accurate description that highlights the property’s best features. If you say that certain appliances are included, make sure they’re really there or you’re going to have potential renters who are confused and upset when they arrive to see the home.

Online Marketing

The Multiple Listing Service (MLS) is a valuable marketing tool, and you need a property manager or a real estate agent to give you access to it. Find out if your property management company charges extra for this listing. In addition to the MLS, you can use Trulia.com, Zillow.com and HotPads.com. Look for syndication opportunities so your ad will be visible on additional websites.

Showing the Property

Use an experienced leasing agent to show your property. It’s not a good idea to allow a prospect to take a key and leave proof of identification. It puts your property at risk and creates a lot of liability for you. Let a professional show your property so the tenants get the benefit of that expertise and you don’t have to worry about people making copies of your key.


A thorough tenant screening process is important once you have an application, but you can do a little prescreening while you market your home. Find out everything you can about the people interested in your home and conduct a quick background check before you schedule a showing so you’re sure they stand a chance of being qualified. Most tenants will be willing to do this, especially if they’re really interested in your property.

Professional property managers have marketing strategies that are proven and successful. Contact Paramount Property Management and Realty if you have any questions or need any help.

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